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RUR 1229

'Everyone knows we're doomed by runaway overpopulation, pollution, or resource depletion, whichever comes first. Not only is this view paralysing and fatalistic, but, as Andrew McAfee shows in this exhilarating book, it's wrong... More from Less is fascinating, enjoyable to read, and tremendously empowering' Steven Pinker Bestselling author and co-director of the MIT Initiative on the Digital Economy Andrew McAfee says there's a new reason for optimism: we're past the point of 'peak stuff' - from here on out, it'll take fewer resources to make things, and cost less to lead a comfortable life. This turn of events invalidates the predictions of overpopulation alarmists and those who argue we need to drastically reduce our conception of how much is enough. What has made this turnabout possible? One thing primarily: the collaboration between technology and capitalism. Capitalism's quest for higher profits is a quest for lower costs; materials and resources are expensive, and technological progress allows companies to use fewer of them even as they grow their markets. Modern smartphones take the place of cameras, GPS units, landline telephones, answering machines, tape recorders and alarm clocks. Precision agriculture lets farmers harvest larger crops while using less water and fertiliser. Passenger cars get lighter, which makes them cheaper to produce and more fuel-efficient. This means that, even though there'll be more people in the future, and they'll be wealthier and consume more, they'll do so while using fewer natural resources. For the first time ever, and for all time to come, humans will live more prosperous lives while treading more lightly on the Earth. The future is not all bright, cautions McAfee. He warns of issues that still haven't been fully solved. (For example, our oceans are still vulnerable to overfishing; global warming is still running largely unchecked; and even as 'dematerialisation' - the reduced need for raw materials - improves our global situation, power and resources are getting more concentrated. That creates an even larger division between the haves and the have nots.) More From Less is a revelatory, paradigm-shifting account of how we've stumbled into an unexpected balance with nature, and the possibility that our most abundant centuries are ahead of us.

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RUR 2353

The everything-you-need-to-know WIRED guide to food technology and food production in the future With a global population estimated to reach nearly 10 billion by 2050 we face a huge challenge in feeding everyone on the planet. How is that to be achieved? In this brilliantly insightful, one stop guide WIRED journalist Matt Reynolds assesses the limits and drawbacks of current food production and looks at the ways in which they can be tackled. He considers the potential for lab-grown meat to replace inefficient livestock farming. He talks to the scientists hoping to perfect more productive and disease-resistant crops. He explores initiatives to make agriculture less environmentally damaging and to reduce food waste. And he addresses the fundamental question: how do we feed more people while using fewer of the Earth's resources?

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RUR 3335

Dan Jones's epic new history tells nothing less than the story of how the world we know today came to be built. It is a thousand-year adventure that moves from the ruins of the once-mighty city of Rome, sacked by barbarians in AD 410, to the first contacts between the old and new worlds in the sixteenth century. It shows how, from a state of crisis and collapse, the West was rebuilt and came to dominate the entire globe. The book identifies three key themes that underpinned the success of the West: commerce, conquest and Christianity. Across 16 chapters, blending Dan Jones's trademark gripping narrative style with authoritative analysis, Powers and Thrones shows how, at each stage in this story, successive western powers thrived by attracting – or stealing – the most valuable resources, ideas and people from the rest of the world. It casts new light on iconic locations – Rome, Paris, Venice, Constantinople – and it features some of history's most famous and notorious men and women. This is a book written about – and for – an age of profound change, and it asks the biggest questions about the West both then and now. Where did we come from? What made us? Where do we go from here?

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RUR 2607

We need finance – but when finance grows too big it becomes a curse. The City of London is the single biggest drain on our resources, sucking talent out of every sphere, siphoning wealth and hoovering up government time. Yet to be ‘competitive’, we’re told we must turn a blind eye to money laundering and appease big business with tax cuts. Tracing the curse back through economic history, Nicholas Shaxson uncovers how we got to this point. Moving from offshore tax havens to the bizarre industry of wealth management, he tells the explosive story of how finance established a stranglehold on society – and reveals how we can begin to break free.

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RUR 3489

From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell's Outliers: The Story of Success overturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever. Why do some people achieve so much more than others? Can they lie so far out of the ordinary? In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined. He reveals that it's as much about where we're from and what we do, as who we are - and that no one, not even a genius, ever makes it alone. Outliers will change the way you think about your own life story, and about what makes us all unique.

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RUR 2141

Getting to grips with Great Britain is harder than ever. We are a nation that chose Brexit, rejects immigration but is dependent on it, is getting older but less healthy, is more demanding of public services but less willing to pay for them, is tired of intervention abroad but wants to remain a global authority. We have an over-stretched, free health service (an idea from the 1940s that may not survive the 2020s), overcrowded prisons, a military without an evident purpose, an education system the envy of none of the Western world. How did we get here and where are we going? How Britain Really Works is a guide to Britain and its institutions (the economy, the military, schools, hospitals, the media, and more), which explains just how we got to wherever it is we are. It will not tell you what opinions to have, but will give you the information to help you reach your own. By the end, you will know how Britain works - or doesn't.

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RUR 2332

How did movements like the Arab Spring and Black Lives Matter take off when they did? How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I? Why did Twitter take hold while Google+ has failed? What surprising lessons can we learn from Covid 19? From the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - its time to think differently about how change works. Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not. Change shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, Change presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.

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RUR 2332

How did movements like the Arab Spring and Black Lives Matter take off when they did? How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I? Why did Twitter take hold while Google+ has failed? What surprising lessons can we learn from Covid 19? From the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - its time to think differently about how change works. Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not. Change shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, Change presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.

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RUR 6580

From the author of the multi-million bestselling Sapiens comes an incredible new story of the human race, for younger readers. We humans aren't strong like lions, we don't swim as well as dolphins, and we definitely don't have wings! So how did we end up ruling the world? The answer to that is one of the strangest tales you'll ever hear. And it's a true story… Have you ever wondered how we got here? From hunting mammoths, to flying to the moon? It is because we are unstoppable. But what made us so? Well, we have the most amazing superpower: the ability to tell stories. Fairy tales have led us from imagining ghosts and spirits to being able to create money (yes, really!). And this has made us very powerful... but very deadly. Nothing stands in our way, and we always want more. So get ready for the most amazing story there ever was - the incredible true tale of the Unstoppables. Find out how fire shrank our stomachs, how our ancestors spoke to animals, what football can tell us about being human, how we used our superpower for good and bad... and how you have the superpower to change the world. With full-colour illustrations showing the relentless rise and rise of the human race, this is history like you've never experienced it before.

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RUR 2493

The New York Times bestselling book which examines how humans experience music and unravels the mystery of our perennial love affair with it Using musical examples from Bach to the Beatles, Levitin reveals the role of music in human evolution, shows how our musical preferences begin to form even before we are born and explains why music can offer such an emotional experience. Music is an obsession at the heart of human nature, even more fundamental to our species than language. In This Is Your Brain On Music Levitin offers nothing less than a new way to understand it, and its role in human life

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RUR 3100

In this groundbreaking book, designer Ingrid Fetell Lee explores how making small changes to your surroundings can create extraordinary happiness in your life. Drawing on insights from neuroscience and psychology, she reveals how the seemingly mundane spaces and objects we interact with every day have surprising effects on our mood and how we can harness the power of our environment to live fuller, healthier and more joyful lives.

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RUR 575

In this groundbreaking book, designer Ingrid Fetell Lee explores how making small changes to your surroundings can create extraordinary happiness in your life. Drawing on insights from neuroscience and psychology, she reveals how the seemingly mundane spaces and objects we interact with every day have surprising effects on our mood and how we can harness the power of our environment to live fuller, healthier and more joyful lives.

Модель:

RUR 575

In this groundbreaking book, designer Ingrid Fetell Lee explores how making small changes to your surroundings can create extraordinary happiness in your life. Drawing on insights from neuroscience and psychology, she reveals how the seemingly mundane spaces and objects we interact with every day have surprising effects on our mood and how we can harness the power of our environment to live fuller, healthier and more joyful lives.

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RUR 2353

We've all heard the golden rule: eat less, exercise more and you'll lose weight. But what if it isn't that simple? For over two decades, weight loss surgeon Dr Andrew Jenkinson has treated thousands of people who have become trapped in the endless cycle of dieting. Why We Eat (Too Much), combines case studies from his practice and the new science of metabolism to illuminate how our appetite really works. Debunking myths of about body and systematically explaining why dieting is counter-productive, this unflinching book investigates every aspect of nutrition: from the 'set weight point' that is unique to all of us, to good and bad fats, and from how genes impact our weight to how our hormones are affected after a diet ends. With a new chapter about the link between obesity and COVID-19, this incredible book will help you understand your body better than ever before.

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RUR 2421

Gandhi was an icon, but what would he teach us if he were alive today? In this Sunday Times bestseller, his grandson Arun reveals the ten vital and extraordinary lessons his grandfather taught him, all of which are more relevant now than ever... Arun believes that the violence and turmoil in the world today makes Gandhi's teachings more vital than ever, and The Gift places these lessons in a modern context, shedding new light on how Gandhi's principles can - and must - be applied to today's concerns. The moving, often irreverent, story of Arun's years growing up at the iconic Sevagram ashram provides the setting for the treasured moments spent his grandfather, which are an engaging and often surprising read. These memories give a rare insight into Gandhi the man behind the icon, and reveal the motivations behind his ten inspirational lessons which we can all learn from today. From using anger for good, to knowing your own worth, we can all learn something from Ghandi and become better versions of ourselves.

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RUR 2527

From the Academy Award -winning actor, an unconventional memoir filled with raucous stories, outlaw wisdom, and lessons learned the hard way about living with greater satisfaction. I've been in this life for fifty years, been trying to work out its riddle for forty-two, and been keeping diaries of clues to that riddle for the last thirty-five. Notes about successes and failures, joys and sorrows, things that made me marvel, and things that made me laugh out loud. How to be fair. How to have less stress. How to have fun. How to hurt people less. How to get hurt less. How to be a good man. How to have meaning in life. How to be more me. Recently, I worked up the courage to sit down with those diaries. I found stories I experienced, lessons I learned and forgot, poems, prayers, prescriptions, beliefs about what matters, some great photographs, and a whole bunch of bumper stickers. I found a reliable theme, an approach to living that gave me more satisfaction, at the time, and still: If you know how, and when, to deal with life's challenges - how to get relative with the inevitable - you can enjoy a state of success I call 'catching greenlights.' So I took a one-way ticket to the desert and wrote this book: an album, a record, a story of my life so far. This is fifty years of my sights and seens, felts and figured-outs, cools and shamefuls. Graces, truths, and beauties of brutality. Getting away withs, getting caughts, and getting wets while trying to dance between the raindrops. Hopefully, it's medicine that tastes good, a couple of aspirin instead of the infirmary, a spaceship to Mars without needing your pilot's license, going to church without having to be born again, and laughing through the tears. It's a love letter. To life. It's also a guide to catching more greenlights-and to realising that the yellows and reds eventually turn green too. Good luck.