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Модель:

RUR 2725

Meet the ninety-year-old doctor who is still practicing medicine, the stroke victim who learned to move and talk again and the woman with half a brain that rewired itself to work as a whole. All these people had their lives transformed by the remarkable discovery that our brains can repair themselves through the power of positive thinking. Here bestselling author, psychiatrist and psychoanalyst Norman Doidge reveals the secrets of the cutting-edge science of 'neuroplasticity'. He introduces incredible case histories - blind people helped to see, IQs raised and memories sharpened - and tells the stories of the maverick scientists who are overturning centuries of assumptions about the brain. This inspiring book will leave you with a sense of wonder at the capabilities of the mind, and the self-healing power that lies within all of us.

Модель:

RUR 1289

In very recent times humanity has learnt a vast amount about the universe, the past, and itself. But through our remarkable successes in acquiring knowledge we have learned how much we have yet to learn: the science we have, for example, addresses just 5% of the universe; pre-history is still being revealed, with thousands of historical sites yet to be explored; and the new neurosciences of mind and brain are just beginning. What do we know, and how do we know it? What do we now know that we don’t know? And what have we learnt about the obstacles to knowing more? In a time of deepening battles over what knowledge and truth mean, these questions matter more than ever. Bestselling polymath and philosopher A. C. Grayling seeks to answer them in three crucial areas at the frontiers of knowledge: science, history, and psychology. In each area he illustrates how each field has advanced to where it is now, from the rise of technology to quantum theory, from the dawn of humanity to debates around national histories, from ancient ideas of the brain to modern theories of the mind. A remarkable history of science, life on earth, and the human mind itself, this is a compelling and fascinating tour de force, written with Grayling’s verve, clarity and remarkable breadth of knowledge.

Модель:

RUR 1289

In very recent times humanity has learnt a vast amount about the universe, the past, and itself. But through our remarkable successes in acquiring knowledge we have learned how much we have yet to learn: the science we have, for example, addresses just 5% of the universe; pre-history is still being revealed, with thousands of historical sites yet to be explored; and the new neurosciences of mind and brain are just beginning. What do we know, and how do we know it? What do we now know that we don’t know? And what have we learnt about the obstacles to knowing more? In a time of deepening battles over what knowledge and truth mean, these questions matter more than ever. Bestselling polymath and philosopher A. C. Grayling seeks to answer them in three crucial areas at the frontiers of knowledge: science, history, and psychology. In each area he illustrates how each field has advanced to where it is now, from the rise of technology to quantum theory, from the dawn of humanity to debates around national histories, from ancient ideas of the brain to modern theories of the mind. A remarkable history of science, life on earth, and the human mind itself, this is a compelling and fascinating tour de force, written with Grayling’s verve, clarity and remarkable breadth of knowledge.

Модель:

RUR 6186

This award-winning science book uses the latest findings from neuroscience research and brain-imaging technology to take you on a journey into the human brain. CGI artworks and brain MRI scans reveal the brain's anatomy in unprecedented detail. Step-by-step sequences unravel and simplify the complex processes of brain function, such as how nerves transmit signals, how memories are laid down and recalled, and how we register emotions. The book answers fundamental and compelling questions about the brain: what does it means to be conscious, what happens when we're asleep, and are the brains of men and women different? Written by award-winning author Rita Carter, this is an accessible and authoritative reference book to a fascinating part of the human body. Thanks to improvements in scanning technology, our understanding of the brain is changing fast. Now in its third edition, the Brain Book provides an up-to-date guide to one of science's most exciting frontiers. With its coverage of over 50 brain-related diseases and disorders - from strokes to brain tumours and schizophrenia - it is also an essential manual for students and healthcare professionals.

Модель:

RUR 2104

This award-winning science book uses the latest findings from neuroscience research and brain-imaging technology to take you on a journey into the human brain. CGI artworks and brain MRI scans reveal the brain’s anatomy in unprecedented detail. Step-by-step sequences unravel and simplify the complex processes of brain function, such as how nerves transmit signals, how memories are laid down and recalled, and how we register emotions. The book answers fundamental and compelling questions about the brain: what does it means to be conscious, what happens when we’re asleep, and are the brains of men and women different? Written by award-winning author Rita Carter, this is an accessible and authoritative reference book to a fascinating part of the human body. Thanks to improvements in scanning technology, our understanding of the brain is changing fast. Now in its third edition, the Brain Book provides an up-to-date guide to one of science’s most exciting frontiers. With its coverage of over 50 brain-related diseases and disorders - from strokes to brain tumours and schizophrenia - it is also an essential manual for students and healthcare professionals.

Модель:

RUR 2104

This award-winning science book uses the latest findings from neuroscience research and brain-imaging technology to take you on a journey into the human brain. CGI artworks and brain MRI scans reveal the brain’s anatomy in unprecedented detail. Step-by-step sequences unravel and simplify the complex processes of brain function, such as how nerves transmit signals, how memories are laid down and recalled, and how we register emotions. The book answers fundamental and compelling questions about the brain: what does it means to be conscious, what happens when we’re asleep, and are the brains of men and women different? Written by award-winning author Rita Carter, this is an accessible and authoritative reference book to a fascinating part of the human body. Thanks to improvements in scanning technology, our understanding of the brain is changing fast. Now in its third edition, the Brain Book provides an up-to-date guide to one of science’s most exciting frontiers. With its coverage of over 50 brain-related diseases and disorders - from strokes to brain tumours and schizophrenia - it is also an essential manual for students and healthcare professionals.

Модель:

RUR 1998

This visually astonishing story takes children on a journey into and through the brain. Simple but beautifully illustrated metaphors explain the different jobs that our brains do, and how they use brain cells to accomplish them. From the senses to sleep, memories to making decisions, this book brings the wonder of brains and brain science to life.

Модель:

RUR 2869

** The Sunday Times Bestseller ** As heard on Chris Evans' Virgin Radio' ** 'You're amazing I could talk to you (Rahul) all day' Chris Evans 'This is a gripping new book' The Times World-leading neuroscientist and neurosurgeon Dr Rahul Jandial draws on his years of work with patients suffering from the most extreme cases of brain damage, disorders and illnesses to reveal what they can tell us about the science of the mind. From a languages teacher who has to choose whether to lose her ability to speak Spanish or English after brain surgery, to a former TV exec, now homeless, who discovers that his life-altering despondency is the result of a tumour, to a fainting teen who learns that deep breathing can mean the difference between life or death, these stories uncover the secret workings of the brain. Blending cutting-edge research and beautiful storytelling, Life Lessons from a Brain Surgeon is a vital resource on the best ways to boost your memory, control stress and emotions, minimize pain, unleash your creativity, raise smart kids and reduce the risk of Alzheimer's. This is a deeply practical and readable book, which will take you on an expedition through the anatomy of the most fascinating - and mysterious - of organs.

Модель:

RUR 5966

A grand new vision of cognitive science that explains how our minds build our worlds. For as long as we've studied the mind, we've believed that information flowing from our senses determines what our mind perceives. But as our understanding has advanced in the last few decades, a hugely powerful new view has flipped this assumption on its head. The brain is not a passive receiver, but an ever-active predictor. At the forefront of this cognitive revolution is widely acclaimed philosopher and cognitive scientist Andy Clark, who has synthesized his ground-breaking work on the predictive brain to explore its fascinating mechanics and implications. Among the most stunning of these is the realization that experience itself, because it is guided by prior expectation, is a kind of controlled hallucination. We don't passively take in the world around us; instead our mind is constantly making and refining predictions about what we expect to see. This even applies to our bodies, as the way we experience pain and other states is shaped by our expectations, and this has broader implications for the understanding and treatment of conditions from PTSD to schizophrenia to medically unexplained symptoms. From the most mundane experiences to the most sublime, it is our predictions that sculpt our experience. A landmark study of cognitive science, The Experience Machine lays out the extraordinary explanatory power of the predictive brain for our lives, mental health and society.

Модель:

RUR 2076

Happy City is the story of how the solutions to this century's problems lie in unlocking the secrets to great city living This is going to be the century of the city. But what actually makes a good city? Why are some cities a joy to live in? As Charles Montgomery reveals, it's not how much money your neighbours earn, or how pleasant the climate is that makes the most difference. Journeying to dozens of cities - from Atlanta to Bogota to Vancouver - he talks to the new champions of the happy city to explore the urban innovations already transforming people's lives. He meets the visionary Colombian mayor who turned some of the world's most dangerous roads into an urban cycling haven; the Danish architect who brought the lessons of medieval Tuscan towns to modern-day Copenhagen; and the New York City transport commissioner who turned the gridlock of Times Square into a place to lounge in the sun. Drawing on the lessons from their stories, from brain science, and from the fascinating realm of urban experimentation, Happy City offers solutions we can all use to improve our livesandshows that simple changes can make all the difference.

Модель:

RUR 2153

A fun, fact-packed introduction to the brain and nervous system for young science enthusiasts. The brain - a wrinkly, spongy mass the size of a cauliflower that sits in our heads and controls everything we do! Discover what its made of, how it works and why we even need one in this fun, fact-packed introduction to the brain. Inside the pages of this STEM book for children aged 7-9, budding young scientists will discover: - An age-appropriate introduction to the brain, what it is, what it does, how it works, and how it evolved - All about how scientists study the brain and nervous system - Introduces concepts like how we think, what consciousness is, and how the brains of other animals are different - Encourages young readers to develop an interest in STEM fields - including biology, medicine, and science - Each page is filled with engaging photographs and artworks with easy to understand text Filled with colourful illustrations and bite-sized chunks of information, this book covers all your questions on everything from the anatomy of the brain and nervous system, to how information is collected and sent around the body. Also, explore questions about the brain that we don't know the answers to yet! This educational book for kids introduces complex topics in an age-appropriate way, from how our brains learn and how processes like making memories, thinking, emotions, and sleep happen in the brain. Kids will also learn about the weird and wonderful world of different animal brains and how they impact their behaviour. With entertaining illustrated characters, clear diagrams, and fascinating photographs, children will love learning about their minds and this all-important organ. Complete the series: The Brain Book is an ideal introduction to the brain and nervous system, but why not check out the other titles in this educational book series, The Bacteria Book and The DNA Book - an excellent introduction to science for young readers and a great addition to any library.

Модель:

RUR 868

From a languages teacher who has to choose whether to lose her ability to speak Spanish or English after brain surgery, to a former TV exec, now homeless, who discovers that his life-altering despondency is the result of a tumour, to a fainting teen who learns that deep breathing can mean the difference between life or death, these stories uncover the secret workings of the brain. Blending cutting-edge research and beautiful storytelling, Life Lessons from a Brain Surgeon is a vital resource on the best ways to boost your memory, control stress and emotions, minimize pain, unleash your creativity, raise smart kids and reduce the risk of Alzheimer's. This is a deeply practical and readable book, which will take you on an expedition through the anatomy of the most fascinating - and mysterious - of organs.

Модель:

RUR 868

From a languages teacher who has to choose whether to lose her ability to speak Spanish or English after brain surgery, to a former TV exec, now homeless, who discovers that his life-altering despondency is the result of a tumour, to a fainting teen who learns that deep breathing can mean the difference between life or death, these stories uncover the secret workings of the brain. Blending cutting-edge research and beautiful storytelling, Life Lessons from a Brain Surgeon is a vital resource on the best ways to boost your memory, control stress and emotions, minimize pain, unleash your creativity, raise smart kids and reduce the risk of Alzheimer's. This is a deeply practical and readable book, which will take you on an expedition through the anatomy of the most fascinating - and mysterious - of organs.

Модель:

RUR 2421

From the author of the groundbreaking, international bestseller The Female Brain comes this eagerly awaited follow-up. Did you know that the male brain... ·is a lean, mean problem-solving machine that uses analytical brain structures, not emotional ones, to find solutions ·thrives under competition, instinctively plays rough, and is obsessed with rank and hierarchy ·has an area for sexual pursuit that is 2.5 times larger than that of the female brain, consuming him with sexual fantasies about female body parts As Dr Louann Brizendine's impeccably researched, irresistible guide follows the male brain from infancy to adulthood, it unlocks many secrets and offers fascinating insights into a range of subjects, including emotional intimacy, anger, agression, and winning. It also answers many baffling questions and exposes the often shocking gulf that exists between the sexes.

Модель:

RUR 1006

Read all about astonishing airplanes from the history of flight! Jet into the world of flight and discover its history, from the first hot air balloons and gliders to today's supersonic spyplanes, helicopters, and space vehicles. Telling the stories of the pioneers of aviation, such as Charles Lindburgh and Amelia Earhart, the black-and-white chapter book Flight is also packed with fun facts - did you know that early aeroplanes landed on wheels that were borrowed from cars and motorcycles? Flight is part of the Mega Bites series, which uncovers the secrets of history, science, and the natural world. Investigate the most complicated thing in the universe - your Brain; then journey to the most mysterious as we dive into a Black Hole; and closer to home, marvel at the genius of the world's smartest Codebreakers! Whichever title you pick, you'll get the expert knowledge and fun facts you need on each topic, with every book packed with illustrations, fun stories, and anecdotes.

Модель:

RUR 1949

Women are far more likely than men to suffer from anxiety, depression, migraines, brain injuries, strokes and Alzheimer’s disease. But, until recently, scientific research has focused on ‘bikini medicine,’ assuming that women are essentially men with different reproductive organs. The XX Brain presents groundbreaking research showing that women’s brains age distinctly from men’s, due mostly to the decline of a key brain-protective hormone: estrogen. Taking on all aspects of women’s health, including brain fog, memory lapses, depression, stress, insomnia, hormonal imbalances and the increased risk of dementia, Dr. Mosconi introduces cutting-edge, evidence-based methods for protecting the female brain, encompassing diet, stress reduction and sleep. She also examines the effectiveness of hormonal replacement therapy, addresses the perils of environmental toxins and explores the role of our microbiome. Luckily, it is never too late to take care of yourself.