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Модель:

RUR 2393

The definitive study of bilingualism from a leading neuropsychologist Over half of the world's population is bilingual and yet few of us understand how this extraordinary, complex ability really works. How do two languages co-exist in the same brain? What are the advantages and challenges of being bilingual? How do we learn - and forget - a language? In the first study of its kind, leading expert Albert Costa shares twenty years of experience to explore the science of language. Looking at studies and examples from Canada to France to South Korea, The Bilingual Brain investigates the significant impact of bilingualism on daily life from infancy to old age. It reveals, among other things, how babies differentiate between two languages just hours after birth, how accent affects the way in which we perceive others and even why bilinguals are better at conflict resolution. Drawing on cutting-edge neuro-linguistic research from his own laboratory in Barcelona as well from centres across the world, and his own bilingual family, Costa offers an absorbing examination of the intricacies and impact of an extraordinary skill. Highly engaging and hugely informative, The Bilingual Brain leaves us all with a sense of wonder at how language works.

Модель:

RUR 1146

The definitive study of bilingualism and the human brain from a leading neuropsychologist Over half of the world's population is bilingual and yet few of us understand how this extraordinary, complex ability really works. How do two languages co-exist in the same brain? What are the advantages and challenges of being bilingual? How do we learn - and forget - a language? In the first study of its kind, leading expert Albert Costa shares twenty years of experience to explore the science of language. Looking at studies and examples from Canada to France to South Korea, The Bilingual Brain investigates the significant impact of bilingualism on daily life from infancy to old age. It reveals, among other things, how babies differentiate between two languages just hours after birth, how accent affects the way in which we perceive others and even why bilinguals are better at conflict resolution. Drawing on cutting-edge neuro-linguistic research from his own laboratory in Barcelona as well from centres across the world, and his own bilingual family, Costa offers an absorbing examination of the intricacies and impact of an extraordinary skill. Highly engaging and hugely informative,The Bilingual Brain leaves us all with a sense of wonder at how language works. Translated by John W. Schwieter

Модель:

RUR 1146

The definitive study of bilingualism and the human brain from a leading neuropsychologist Over half of the world's population is bilingual and yet few of us understand how this extraordinary, complex ability really works. How do two languages co-exist in the same brain? What are the advantages and challenges of being bilingual? How do we learn - and forget - a language? In the first study of its kind, leading expert Albert Costa shares twenty years of experience to explore the science of language. Looking at studies and examples from Canada to France to South Korea, The Bilingual Brain investigates the significant impact of bilingualism on daily life from infancy to old age. It reveals, among other things, how babies differentiate between two languages just hours after birth, how accent affects the way in which we perceive others and even why bilinguals are better at conflict resolution. Drawing on cutting-edge neuro-linguistic research from his own laboratory in Barcelona as well from centres across the world, and his own bilingual family, Costa offers an absorbing examination of the intricacies and impact of an extraordinary skill. Highly engaging and hugely informative,The Bilingual Brain leaves us all with a sense of wonder at how language works. Translated by John W. Schwieter

Модель:

RUR 2099

- A word's origin doesn't tell you what it means today - There are languages that change when your mother-in-law is present - The language you speak could make you more prone to accidents - There's a special part of the brain that produces swear words Taking us on a mind-boggling journey through the science of language, linguist David Shariatmadari uncovers the truth about what we do with words, exploding nine widely-held myths about language while introducing us to some of the fundamental insights of modern linguistics.

Модель:

RUR 3335

A groundbreaking book about what we learn about human nature when the brain goes wrong, by the world's most exciting brain scientist. John, aged sixty, suffered a stroke and recovered fully, except in one respect: although he can see perfectly, he can no longer recognise faces, even his own reflection in a mirror. Whenever Francesca touches a particular texture, she experiences a vivid emotion: denim = extreme sadness; wax = embarrassment; orange peel = shock. Jimmie, whose left arm was recently amputated, can still feel it - and it's itchy. Our brains are the most enchanting and complex things in the known universe - but what happens when they go wrong? Dr V. S. Ramachandran, 'the Sherlock Holmes of brain science' and one of the world's leading neuroscientists, has spent a lifetime working with patients who suffer from rare and baffling brain conditions. In The Tell-Tale Brain, he tells their stories, and explores what they reveal about the greatest mystery of them all: how our minds work, and what makes each of us so uniquely human.

Модель:

RUR 1375

Wasn’t the twentieth century the most violent in history? In his extraordinary, epic book Steven Pinker shows us that this is wrong, telling the story of humanity in a completely new and unfamiliar way. From why cities make us safer to how books bring about peace, Pinker weaves together history, philosophy and science to examine why we are less likely to die at another’s hand than ever before, how it happened and what it tells us about our very natures.

Модель:

RUR 5673

Wasn't the twentieth century the most violent in history? In his extraordinary, epic book Steven Pinker shows us that this is wrong, telling the story of humanity in a completely new and unfamiliar way. From why cities make us safer to how books bring about peace, Pinker weaves together history, philosophy and science to examine why we are less likely to die at another's hand than ever before, how it happened and what it tells us about our very natures.

Модель:

RUR 1375

Wasn’t the twentieth century the most violent in history? In his extraordinary, epic book Steven Pinker shows us that this is wrong, telling the story of humanity in a completely new and unfamiliar way. From why cities make us safer to how books bring about peace, Pinker weaves together history, philosophy and science to examine why we are less likely to die at another’s hand than ever before, how it happened and what it tells us about our very natures.

Модель:

RUR 2153

A fun, fact-packed introduction to the brain and nervous system for young science enthusiasts. The brain - a wrinkly, spongy mass the size of a cauliflower that sits in our heads and controls everything we do! Discover what its made of, how it works and why we even need one in this fun, fact-packed introduction to the brain. Inside the pages of this STEM book for children aged 7-9, budding young scientists will discover: - An age-appropriate introduction to the brain, what it is, what it does, how it works, and how it evolved - All about how scientists study the brain and nervous system - Introduces concepts like how we think, what consciousness is, and how the brains of other animals are different - Encourages young readers to develop an interest in STEM fields - including biology, medicine, and science - Each page is filled with engaging photographs and artworks with easy to understand text Filled with colourful illustrations and bite-sized chunks of information, this book covers all your questions on everything from the anatomy of the brain and nervous system, to how information is collected and sent around the body. Also, explore questions about the brain that we don't know the answers to yet! This educational book for kids introduces complex topics in an age-appropriate way, from how our brains learn and how processes like making memories, thinking, emotions, and sleep happen in the brain. Kids will also learn about the weird and wonderful world of different animal brains and how they impact their behaviour. With entertaining illustrated characters, clear diagrams, and fascinating photographs, children will love learning about their minds and this all-important organ. Complete the series: The Brain Book is an ideal introduction to the brain and nervous system, but why not check out the other titles in this educational book series, The Bacteria Book and The DNA Book - an excellent introduction to science for young readers and a great addition to any library.

Модель:

RUR 3486

Up to the minute brain science from a world class scientist. Sarah-Jayne Blakemore explains how the adolescent brain transforms as it develops and shapes the adults we become. 'Beautifully written with clarity, expertise and honesty about the most important subject for all of us. I couldn't put it down.' - Professor Robert Winston Drawing upon her cutting-edge research Professor Blakemore explores: · What makes the adolescent brain different? · Why does an easy child become a challenging teenager? · What drives the excessive risk-taking and the need for intense friendships common to teenagers? · Why it is that many mental illnesses - depression, addiction, schizophrenia - begin during these formative years. And she shows that while adolescence is a period of vulnerability, it is also a time of enormous creativity and opportunity.

Модель:

RUR 2867

With a new chapter on Covid and the Brain, this is the definitive guide to keeping your brain healthy for a long and lucid life, by one of the world's leading scientists in the field of brain health and ageing. The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Whilst cognitive decline is the biggest long-term health worry for many of us, practical knowledge of how to look after our brain is thin on the ground. In this ground-breaking new book, leading expert Professor James Goodwin explains how simple strategies concerning exercise, diet, social life and sleep can transform your brain health paradigm, and shows how you can keep your brain youthful and stay sharp across your life. Combining the latest scientific research with insightful storytelling and practical advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.

Модель:

RUR 1689

The definitive guide to keeping your brain healthy for a long and lucid life, by one of the world’s leading scientists in the field of brain health and ageing. The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Whilst cognitive decline is the biggest long-term health worry for many of us, practical knowledge of how to look after our brain is thin on the ground. In this ground-breaking new book, leading expert Professor James Goodwin explains how simple strategies concerning exercise, diet, social life and sleep can transform your brain health paradigm, and shows how you can keep your brain youthful and stay sharp across your life. Combining the latest scientific research with insightful storytelling and practical advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.

Модель:

RUR 1689

The definitive guide to keeping your brain healthy for a long and lucid life, by one of the world’s leading scientists in the field of brain health and ageing. The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Whilst cognitive decline is the biggest long-term health worry for many of us, practical knowledge of how to look after our brain is thin on the ground. In this ground-breaking new book, leading expert Professor James Goodwin explains how simple strategies concerning exercise, diet, social life and sleep can transform your brain health paradigm, and shows how you can keep your brain youthful and stay sharp across your life. Combining the latest scientific research with insightful storytelling and practical advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.

Модель:

RUR 2435

What if you have more intelligence than you realize? What if there is a genius inside you, just waiting to be released? And what if the route to better brain power is not hard work or thousands of hours of practice but to simply swallow a pill? In The Genius Within, bestselling author David Adam explores the ground-breaking neuroscience of cognitive enhancement that is changing the way the brain and the mind works - to make it better, sharper, more focused and, yes, more intelligent. Sharing his own experiments with revolutionary smart drugs and electrical brain stimulation, he delves into the sinister history of intelligence tests, meets savants and brain hackers and reveals how he boosted his own IQ to cheat his way into Mensa. Going to the heart of how we consider, measure and judge mental ability, The Genius Within asks difficult questions about the science that could rank and define us, and inevitably shape our future.

Модель:

RUR 2529

Winner Of The Royal Society Insight Investment Science Book Prize 2020. How proteins, machine learning and molecular chemistry can teach us about the complexities of human behaviour and the world around us How do we understand the people around us? How do we recognise people's motivations, their behaviour, or even their facial expressions? And, when do we learn the social cues that dictate human behaviour? Diagnosed with Autism Spectrum Disorder at the age of eight, Camilla Pang struggled to understand the world around her and the way people worked. Desperate for a solution, Camilla asked her mother if there was an instruction manual for humans that she could consult. But, without the blueprint to life she was hoping for, Camilla began to create her own. Now armed with a PhD in biochemistry, Camilla dismantles our obscure social customs and identifies what it really means to be human using her unique expertise and a language she knows best: science. Through a set of scientific principles, this book examines life's everyday interactions including: - Decisions and the route we take to make them; - Conflict and how we can avoid it; - Relationships and how we establish them; - Etiquette and how we conform to it. Explaining Humans is an original and incisive exploration of human nature and the strangeness of social norms, written from the outside looking in. Camilla's unique perspective of the world, in turn, tells us so much about ourselves - about who we are and why we do it - and is a fascinating guide on how to lead a more connected, happier life.

Модель:

RUR 640

Frankenstein, an instant bestseller and an important ancestor of both the horror and science fiction genres, not only tells a terrifying story, but also raises profound, disturbing questions about the very nature of life and the place of humankind within the cosmos: What does it mean to be human? What responsibilities do we have to each other? How far can we go in tampering with Nature?